lēf Farms, Loudon, N.H., launched its newly designed clamshell packaging.
“There’s no doubt that everyone loves our baby greens that, up until now, were available in distinctive black bags. Consumers expressed to us they were having difficulty finding our products in a consistent location within their local stores, as produce managers often placed them away from the traditional salad wall,” says Donald Grandmaison, sales and marketing manager.
With the improved clamshell packaging, retailers can now consistently incorporate lēf products into their store planograms in a location where consumers are more apt to look for local greens. Switching over to clams also protects the greens during transit, as well as during the stocking and restocking of product dispensers at store level.
“Within the baby greens space, our retailer partners indicated they were much more in favor of clamshells because they were easier to attractively stack, load and restock product as compared to bags,” adds Grandmaison. “So, to us, putting our greens into clamshells made perfect sense.”
The new clamshells also provide convenience, as they easily stack inside the refrigerator. Plus, the resealable closure helps reduce wilting and food waste.
Like the original bags, lēf’s new clamshells carry a clean and simple design, accented by a color band to differentiate each of the unique blends.
“This was another important area for us to address in our repackaging efforts,” says Grandmaison. “Consumers are passionate about their produce. And, they want to see as much of what’s inside the packages before they buy. This knowledge helped shape our approach to the graphic design of our new clams. The more open our design, the more customers can see how much our locally grown greens visually outperform any product out there. Our new clamshells offer nearly 95% product visibility, which literally speaks about our commitment to transparency in everything we do.”
lēf’s new clamshells are also made of recycled, food-grade PETE 1 (polyethylene terephthalate).
