TruTag Technologies, Emeryville, Calif., announced plans to spin off its HinaLea Imaging business, a technology solutions provider of hyperspectral imaging solutions for food and consumer goods.

“Over the last several years, we have amassed significant experience coupling state-of-the-art hyperspectral imaging engines with classification and machine learning algorithms to solve problems for our product identity business. It has become apparent that this expertise can be leveraged far beyond its original intended use. With this in mind, we are excited to announce that we are spinning off HinaLea as a new business unit,” says Michael Bartholomeusz, chief executive officer of TruTag Technologies.

HinaLea developed what is said to be the world’s first high-resolution, handheld autonomous hyperspectral camera, the model 4100, and has plans to launch the 4300 series later this year. The 4300 series will include interchangeable optics and new illumination options.

To support the business growth, HinaLea named Alexandre Fong as director of hyperspectral imaging, Janette Wilson as U.S. sales director and Kevin Lynch as European sales director.