SPINS, Chicago, announced a new partnership with C.A. Fortune Sales & Marketing, Elk Grove Village, Ill., to provide further support and connectivity for retailers and manufacturers.

The new partnership equips retailers and shared manufacturer clients with insight and a common language on which to build stronger collaboration with key retail partners.  

“As natural, specialty and health and wellness influences continue to disrupt retail across all channels, it is more important than ever for manufacturers and retailers to communicate effectively and efficiently on their most important business metrics,” says Tony Colson, chief executive officer of SPINS. “We look forward to facilitating this essential connection as C.A. Fortune joins SPINS as a valued partner.”

“Our partnership with SPINS represents C.A. Fortune’s continued investment and commitment to our client and customer partners across the country,” says Tyler Lowell, managing partner of C.A. Fortune. “SPINS’ vision, forward-thinking approach and dedication to always being a value-add organization perfectly aligns with C.A. Fortune. Tony has built a first-class team, one with which we are thrilled to be connected.”