Study reveals plant-based food options are sprouting growth for retailers

When it comes to nutrition, 37% of Americans say they’re following a specific diet this year, which is up from 35% last year and 29% in 2016, according to Nielsen, Chicago.

Amid the various nutrition programs on the market today, plant-based diets are gaining particular prominence. A Nielsen Homescan survey found that last year 39% of Americans are actively trying to eat more plant-based foods. To meet their goals, however, many shoppers aren’t looking to traditional plant-based staples like tofu, brown rice and granola. In fact, sales of traditional plant-based options were down 1.3% in the year ended April 7.