U.S. demand for ice cream and frozen desserts is forecast to total 7.6 billion pounds in 2022, according to “Ice Cream & Frozen Desserts: United States,” a report released by Freedonia Focus Reports, Cleveland, Ohio. Advances will continue to reflect strong marketing efforts and new product introductions over the forecast period.

Demand for regular ice cream is projected to stay at its current volume, but will remain the largest segment through 2022. Population growth will support sales, but continued slight annual declines in per-capita consumption of regular ice cream will thwart gains. Reduced fat and non-fat ice cream is expected to be the fastest-growing segment over the forecast period, driven by projected increases in the population of adults 25 years and older and slight gains in per-capita consumption.