Smart Flour unveils new packaging as part of brand re-launch

Smart Flour, Austin, Texas, is letting its playful personality shine through with a whole new look and feel.

Offering a fresh take on the frozen pizza box, Smart Flour’s new, stand-out packaging is designed so that the pizzas can be as effectively displayed side-by-side as they can facing forward. This includes a side-position interlocking feature to maximize shelf space. The recipe’s key ingredients are displayed on the front with shots of everything from fresh cheese and pepperoni to kale and white beans, while the side panel and back are home to images of Smart Flour’s fully cooked pizza. Eye-catching brushes of color with “ancient grains” and “gluten-free” are noted on the front and side, while spirited messaging and graphic logos highlight brand attributes and showcase third-party verifications.