Litehouse, Inc., Sandpoint, Idaho, brightened up its line of freeze-dried herbs with new branding and packaging.

Hitting shelves just in time for the holiday season, the new Litehouse Freeze Dried Herbs packaging features modernized branding, an easy-to-read label with helpful usage tips and product claims and eye-popping color and photography. The new labels also note the fresh product equivalent inside each jar.

“Our trend-setting design and color palette was created with consumers in mind, and the bright, bold labels and easy-to-read flavor names help product stand out in-store,” says Theresa Lindholm, brand manager. “The new look illustrates our commitment to taste, freshness and real ingredients.”