The sunshine spectrum – bright yellow through to deep orange – will stimulate colorful food and beverage development in 2019, as consumers seek out products that inspire upbeat, positive emotions and unite people with a feeling of joy, according to GNT USA, Tarrytown, N.Y.

Shoppers – particularly younger ones hailing from Generation Z – will gravitate toward foods and beverages drink colored with natural yellow and orange shades in order to tune into the optimistic sentiments they convey.

“In 2019, consumers will prefer food and drink that can arouse a sense of freshness and light, qualities that yellow and orange shades deliver,” says Maartje Hendrickx, market development manager. “Just as pink was embraced by Millennials, Generation Z will channel the positivity of sunshine shades to sprinkle cheerfulness into their lives.”