Study identifies growing consumer interest in food, beverage products made with cannabis ingredients

A new study from Culinary Visions, Chicago, explores consumer understanding and interest in a wide range of food and beverage products made with cannabis ingredients.  

Trust and traceability were among the most important issues related to food and beverage products made with cannabis ingredients. In fact, 45% of those surveyed said they would trust products that are commercially made to be safe. Yet, despite the trust of commercial cannabis products, 42% said they would prefer to buy from a small batch producer vs. a big food company. Only 29% of consumers would trust the quality of cannabis-infused products bought online. Half of those surveyed said they would feel more comfortable buying cannabis-infused products if they had the opportunity to speak with a knowledgeable sales representative.