Nexus Commerce, Canada, joined Tompkins International, Raleigh, N.C., and was rebranded as NexusFx.

NexusFx empowers consumer packaged goods brands to build and manage direct-to-consumer experiences, engagements and sales through its technology, marketing and services platform. The NexusFx digital toolset also enables brands to access and utilize critical first-party data. 

Mudit Rawat will serve as chief strategy officer, and Stephen Tallevi will continue as co-founder and COO of NexusFx. 

“NexusFx is a game changer and the final critical component of the Tompkins International ecosystem,” says Jim Tompkins, chief executive officer, Tompkins International. “When combined with MonarchFx, we now provide the complete direct-to-consumer solution for brands from concept development to final mile delivery. I could not be happier to announce our newest business unit NexusFx.”