A La Mode, New York, introduced new 100% recycling packaging, including color changing spoons, to its line of handcrafted nut-, sesame- and egg-free ice cream.
Effective immediately, all containers will be identified with an "all-natural" and "color changing spoons" label located on the front of the new eco-friendly packaging.
"I'm thrilled to stand behind A La Mode's promise to remove artificial flavors and introduce a new interactive experience for our consumers," says Marc Roth, founder. "Up to this point, we've been able to help people with food allergies, and today, this move takes the company's success, reach and growth to the next level. It's imperative that food brands are taking a step in the right direction to make their products healthier and are utilizing a customer-oriented approach in today's competitive market. This is an important milestone for the company, and stands by our mission to provide consumers with a healthy, creative and unique ice cream option that is safe for the entire family."
In addition, the color changing spoons are attached to the lid of the ice cream pint, which is now 100% recyclable.