Tetra Pak, Vernon Hills, Ill., launched a connected packaging platform, designed to transform milk and juice cartons into interactive information channels, full-scale data carriers and digital tools.
Driven by Industry 4.0, the connected packaging platform will bring code generation, digital printing and data management to food producers, retailers and shoppers.
For producers, the new packaging platform will offer end-to-end traceability to improve the production of the product, quality control and supply chain transparency. It will have the ability to track and trace the history or location of any product, making it possible to monitor for market performance and any potential issues.
For retailers, it will offer greater supply chain visibility and real-time insights, enabling distributors to track stock movements, be alerted when issues occur and monitor for delivery performance.
For shoppers, it will mean the ability to access vast amounts of information such as where the product was made, the farm that the ingredients came from and where the package can be recycled.
“We are unlocking new opportunities for our customers to get more value from packaging than even before,” says Ivan Nesterenko, vice president, cross portfolio. “No longer is it only about product protection and functionality, it is about connectivity. The future of packaging is undoubtedly digital. This launch is a step toward a truly intelligent package, and we are excited to collaborate with our customers on this journey.”
Tetra Pak has completed pilots with beverage, juice and milk producers in Spain, Russia, China, the Dominican Republic and India. In Spain, for instance, a customer increased sales by 16% through the scan and win campaign.
