Oberto Sausage Co., Kent Wash., entered the refrigerate deli category with new hot links, Italian charcuterie and smoked sausages.

“These changes represent the most significant improvements to quality and flavor in our 101-year history,” says Stephen Oberto, chief marketing officer. “I’ve never been more proud to have our family’s name on our products.”

Oberto went back 5,439 miles to Felino, Italy, and the roots of its founder Constantino Oberto to bring authentic Italian charcuterie to the United States. Produced, sliced and packaged entirely in Italy and never frozen, the gluten-free antipasto, prosciutto and salame is paired with an assortment of high-end Italian cheeses.

Meanwhile, new Oberto Smoked Sausages are smoked six times and slow-dried for 3-5 days.

Oberto also introduced new packaging that highlights the company’s commitment to quality and flavor and pays homage to its 101-year heritage. The packaging now dons a black-and-white photo of the company’s founder taken in 1922, as well as a refreshed logo that’s coupled with a pair of meat cleavers, the words, “Since 1918” and the designation, “Specialty Meats.”