Cumberland Farms, Westborough, Mass., launched Mocha Frozen Cold Brew, a frosty caffeinated beverage that uses extract from the company’s signature Farmhouse Blend coffee beans.

"We know how popular our Farmhouse Blend iced coffee is, and we wanted to offer our customers a frozen coffee drink they could enjoy," says Gwen Forman, senior vice president of marketing. "In addition to tasting great, it is a tremendous value at 99 cents for a small or a large."

The Mocha Frozen Cold Brew is available for just 99 cents for a small or large ($1.29 for an extra-large in Florida) at all of the 400 food-concept locations.