FUD, a Sigma brand, Phoenix, Ariz., introduced a new smoked sausage featuring Tapatío Hot Sauce.
“We’re thrilled to partner with Tapatío. We know consumers crave to personalize their food, and even more, to experiment with spice. Our collaboration will expand into products that will delight consumers with new flavor alternatives that will create more tasty moments to enjoy FUD and Tapatío together, surprising with pairings that many families have been doing at home,” says J.J. Tellez, marketing director for Sigma.
“We are pleased that the FUD brand has partnered with us in the meat category. They understand the market and are passionate about authentic flavors. Our loyal consumers will enjoy true Tapatío hot sauce in the convenience of products for everyday use,” says Luis Saavedra, vice president, Tapatío, Vernon, Calif.
The sausage comes in a 14-ounce package of 6 links.