Study: European shoppers want quality over price in fresh foods
According to research, quality is the biggest factor in whether a customer will recommend a store’s fresh produce department to other people.
A survey of 23,000 European shoppers reveals specific ways grocers can win in fresh fruits and vegetables, boosting sales by as much as 10% even in a flat market.
European consumers tend to judge the quality of a retailer’s fresh produce department based on their apples and bananas, according to a study released by McKinsey & Co., New York. Vegetable preferences are more varied, as British shoppers closely inspect the quality of potatoes, whereas courgettes (zucchini) are important for the French. Germans will notice tomatoes the most. For the Swiss, it’s lettuce.
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