Imperfect Produce rebrands as Imperfect Foods
The new name accounts for all the ways perfectly good pantry and grocery items can go to waste too (such as beverages, dairy, proteins, etc.).
Imperfect Produce, San Francisco, announced a rebranding effort, re-naming the company to Imperfect Foods.
Imperfect recovers ugly produce from going to waste on farms, but as the brand has grown and expanded its model and mission, the new name now accounts for all the ways perfectly good pantry and grocery items can go to waste too (such as beverages, dairy, proteins, etc.).
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