Thai Union Group PCL, Bangkok, made a strategic investment in Aegir Seafood Co., an Iceland-based producer of cod liver.

This investment will support the growth of the cod liver business for Thai Union’s King Oscar brand, a Norwegian-based manufacturer of cod liver, sardines and mackerel.

“Aegir has built a reputation over almost 25 years for manufacturing some of the most premium cod liver in the market today,” says Thiraphong Chansiri, chief executive officer of Thai Union. “The strategic investment in Aegir will strengthen King Oscar’s capacity and market position through the addition of the plant in Iceland, while also providing improved sourcing of cod liver for the brand.”

Aegir sources all of its cod from Icelandic Responsible Fisheries, and its products are certified by the Marine Stewardship Council (MSC).

Thai Union acquired the King Oscar brand in 2014.