Soylent Nutrition, the makers of Soylent complete nutrition beverages, powders & bars, rolled out improved versions of their functional drinks. This ready-to-drink product optimization comes on the heels of a number of other accomplishments in recent months for the company including new Powder formats, lower pricing on Powder subscriptions and updated packaging. The renewed focus on its core products and consumers has allowed the company to return to its mission while simultaneously restoring a sustainable business model.
"The focus of the company has always been on utility and function, and we are not getting away from that," says Soylent CEO Demir Vangelov. "Since our founding, we have remained focused on delivering complete nutrition in convenient formats in order to reduce meal-time trade-offs. This takes that idea one step further. Our complete nutrition shakes now have an upgraded taste, in addition to improved functional benefits. This is a significant achievement for our plant-based product portfolio."
Soylent's new, optimized line of complete nutrition drinks will roll out over the summer, starting with Original, Vanilla, Strawberry, Mint Chocolate and Cafe Mocha flavors. In addition, they have launched new flavors Banana and Creamy Chocolate.
"We wanted the new formulas to be co-created with Soylent consumers; so we conducted several product tests across the country until we got it right. We started the project some time ago, and it took many prototype iterations to get to the delicious formulas we launched," says Soylent's VP of Product Innovation & Quality, Julie Daoust, Ph.D.
In addition to removing artificial flavors and using the latest technology for a better taste experience, Soylent has also reduced added sugar per bottle from 9g in the previous version to only 1g in this new version. This is in part thanks to a change to allulose - a carbohydrate found in nature that works to maintain the low glycemic index of Soylent beverages.
In the last six months, Soylent has lowered prices on their cornerstone powder products, relaunched in Canada and launched a limited edition large format Soylent Powder product.
About Soylent
Soylent is a pioneer in food technology, producing delicious, functional foods, with complete nutrition that are good for the body and the planet. In 2013, Founder Rob Rhinehart developed the first iteration in his kitchen after recognizing the need for a simpler, more efficient food source. The company has grown to become both a disruptor and a driver in the Food Tech world. Soylent is on a mission to provide complete, sustainable nutrition that is accessible, appealing and affordable to all; and its line of products are engineered from the ground up to provide the vitamins, minerals, fats, carbohydrates and protein that the body needs - all in convenient packages. The Company is headquartered in Los Angeles, California.
