Pillsbury Introduces 'Safe to Eat Raw' Cookie and Brownie Dough
Company partners with Haylie Duff as part of new #SayYesChallenge campaign for parents.
This summer, Pillsbury is helping families create even more memories with its variety of refrigerated cookie and brownie dough that is now "Safe to Eat Raw," as marked by a seal on packaging, or baked, as always. To celebrate the news, Pillsbury is partnering with Haylie Duff, actress and mom of two, to encourage parents to have fun surprising their kids in a #SayYesChallenge.
Now through August 16, the #SayYesChallenge tasks parents with recording their kids’ reactions to finally being told "yes" to eating raw cookie or brownie dough. Parents can share their video clips on social using #SayYesChallenge and tagging @Pillsbury for a chance to be featured on Pillsbury’s Facebook and Instagram.
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