Taste, price and convenience are no longer the sole deciding factors when consumers buy food and beverages, according to a new study from Deloitte Consulting LLP, New York; Food Marketing Institute (FMI), Arlington, Va.; and Grocery Manufacturers Association (GMA), Washington, D.C.
Taste, price and convenience are no longer the sole deciding factors when shoppers buy food and beverages, according to a new study from Deloitte, New York; Food Marketing Institute (FMI), Arlington, Va.; and Grocery Manufacturers Association (GMA), Washington, D.C.
