Marks the first time an indoor-grown leafy greens brand has surpassed traditional field-grown brands in any market.
September 27, 2023
According to the most recent Nielsen data available in the category, the brand has seen a 46% increase in total dollar sales year over year and is now capturing 20% of all packaged lettuce sales in the region, inclusive of field-grown greens.
Controlled environment agriculture (CEA) combines cutting-edge technology with farming best practices to produce fruits, vegetables and herbs year round, in a small size facility with large scale results unmatched by traditional methods.
Revol Green's increase in romaine lettuce production is largely due to its new Texas facility that will produce upwards of 17 million pounds of greens annually upon phase 2 completion.