Incogmeato by MorningStar Farms, a leader in plant-based poultry, knows America loves chicken tenders and now they're unveiling new plant-based Chik'n Tenders worthy of chicken lovers everywhere. Hitting shelves this month in Original and Sweet BBQ flavors, the new Incogmeato Chik'n Tenders are indistinguishable from its animal protein counterpart, with a signature "just-like-meat" tear you have to see to believe.

Plant-based foods innovator Sweet Earth is expanding its Mindful Chik'n Strips line with the release of three new ready-to-eat seasoned offerings available this spring and summer. The new products feature flavorful, globally inspired marinades, providing hungry consumers with a quick plant-based protein option perfect for snacking or adding to a variety of recipes, and with lower environmental impact than its animal-based equivalent.

LikeMeat has launched four Like Chick'n products: Like BBQ Chick'n, Like Chick'n Pieces, Like Grilled Chick'n and Like Chick'n Nuggets in the refrigerated section at Sprouts Farmers Market.

Heura, Europe’s fastest-growing plant-based meat brand, has withdrawn a provocative advertising campaign following legal action from the meat industry, which had taken initial measures to sue Heura after it launched a provocative campaign highlighting the pollution caused by the livestock industry entitled ‘One beef burger pollutes more than your car.’ The campaign quickly went viral, prompting major meat industry associations to sue the brand.

On our latest From the Cold Corner Podcast, Editor-in-Chief Michael Costa catches up with Ryan Riddle, senior R&D specialist for plant-based meal solutions at Nestlé and its Sweet Earth brand. They talk about why refrigerated and frozen plant-based foods are so popular today, which consumer markets are key targets for plant-based foods, how Nestlé incorporates its plant-based products into the brand’s freezer-aisle favorites like DiGiorno Pizza and Stouffer’s, plus much more.

Tyson Foods announced the European launch of its plant-based protein brand, Raised & Rooted. This is the first expansion of the Raised & Rooted brand outside the U.S., in the brand’s pursuit to be the most loved alternative protein brand in the world.

Kroger has expanded its Simple Truth Plant Based collection, unveiling more than 50 new plant-based foods at affordable prices, including non-dairy cheeses, oat milk ice cream and Emerge fresh chicken-less patties and grinds. 

Incogmeato by MorningStar Farms is launching Mickey Mouse Shaped Chik’n Nuggets - the first plant-based offering on the market that pairs two timeless kid favorites – Mickey Mouse and Chik’n Nuggets.

Plant-based meat company Heura has launched its new packaging, reducing the use of plastic by 80% and honoring the Mediterranean roots. Until today, the plant based meat segment has been led internationally by companies born in Silicon Valley. Heura, however, believes that the future of food must have its pillars in one of the most famous gastronomic cultures in the world, the Mediterranean. 

JUST Egg announces the largest expansion yet for its award-winning plant-based egg. By the end of the month, JUST Egg will be available at more than 17,000 points of retail distribution in the United States, a 40% increase and a testament to the breakout success of the pioneering product that launched nationwide last year.