Beyond Meat is entering a 12-year lease in a new, nearly 300,000 square foot space at 888 N. Douglas Street in El Segundo, California. The building is currently under development by Hackman Capital Partners with anticipated completion in spring 2021. The site will serve as the company’s new state-of-the-art global headquarters, making it one of the world’s largest and most technologically advanced plant-based research centers. The cutting-edge campus is slated to open in fall of this year and is a substantial increase in the company’s footprint that will support best-in-class innovation, advanced research labs and the incubation of big ideas that further disrupt and define the plant-based market of the future.
Plant-based food brand Heura has made an in-kind donation to leading UK food charity Refettorio Felix to help provide nutritious plant-based meals to Londoners in need during January. The donation was made to celebrate Veganuary, the global challenge started in the United Kingdom that encourages people around the world to go vegan for the month of January. 400,000 people from 192 countries joined this initiative last year, and over one million people have taken part in the challenge since its inception.
Heura, Europe’s fastest-growing plant-based meat brand, has withdrawn a provocative advertising campaign following legal action from the meat industry, which had taken initial measures to sue Heura after it launched a provocative campaign highlighting the pollution caused by the livestock industry entitled ‘One beef burger pollutes more than your car.’ The campaign quickly went viral, prompting major meat industry associations to sue the brand.
On our latest From the Cold Corner Podcast, Editor-in-Chief Michael Costa catches up with Ryan Riddle, senior R&D specialist for plant-based meal solutions at Nestlé and its Sweet Earth brand. They talk about why refrigerated and frozen plant-based foods are so popular today, which consumer markets are key targets for plant-based foods, how Nestlé incorporates its plant-based products into the brand’s freezer-aisle favorites like DiGiorno Pizza and Stouffer’s, plus much more.
Plant-based brand Field Roast Grain Meat Co (“Field Roast”), owned by Greenleaf Foods, SPC, announced a bold brand redesign and a multi-year partnership with prolific chef Roy Choi. The new packaging and partnership promise to inspire culinarians to “Make Taste Happen.”
Tyson Foods announced the European launch of its plant-based protein brand, Raised & Rooted. This is the first expansion of the Raised & Rooted brand outside the U.S., in the brand’s pursuit to be the most loved alternative protein brand in the world.
No Evil Foods, makers of small-batch plant-based meat, is announcing their partnership with rePurpose Global, a movement of conscious consumers and businesses, to offset their plastic footprint. The brand has committed to going plastic negative by funding the recovery and recycling of two pounds of plastic waste for every one pound they generate. In doing so, they will become the first plant-based meat company to take a plastic-negative stance.
Simple Truth will offer more than 75 plant-based foods and beverages by the end of 2020.
October 15, 2020
Kroger has expanded its Simple Truth Plant Based collection, unveiling more than 50 new plant-based foods at affordable prices, including non-dairy cheeses, oat milk ice cream and Emerge fresh chicken-less patties and grinds.
Veggies Made Great is partnering with Beyond Meat, a leader in plant-based meat, to create a new Veggies Made Great Frittata Line made with Beyond Meat, which will be available at select retailers in the coming weeks.
Beyond Meat announced a major expansion in its long-standing relationship with Walmart, the world’s largest retailer. Following this summer’s successful launch of the Cookout Classic value pack, Beyond Meat’s most affordable product offering to date, this fall, Walmart plans to triple availability of the Beyond Burger from approximately 800 locations to more than 2,400 stores nationwide beginning next week. The move comes as part of Beyond Meat’s effort to increase worldwide accessibility to simple, plant-based meat products made without GMOs or bio-engineered ingredients.
