Articles Tagged with ''private label''

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Study finds consumers still turning to private label, despite growing economy

Private label products are quite popular with younger consumers, who tend to be driven more by product benefits than by brand name.
November 8, 2018
Despite the U.S. economy growing at a 3.5% annual growth rate in the third quarter, 49% of consumers are making sacrifices to make ends meet, according to survey results released by IRI, Chicago.
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Study reveals demographic breakdown of organic store brand sales

One of the biggest shifts in the organic and natural landscape in recent years has been the dramatic increase in product selection and visibility of private brands.
August 6, 2018
This availability has led to new perceived shopping behaviors among consumers, according to a report published by The Hartman Group, Bellevue, Wash.
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Report reveals private brands making big comeback

For instance, 69% of consumers said it’s very or somewhat important to have a good assortment of private brands in food and beverage.
July 11, 2018
Private brand performance within the grocery channel dramatically increased in the past year, posting annual sales of $138 billion across multi-outlet plus convenience store retail channels in the United States in 2017, according to new insights from Food Marketing Institute (FMI), Arlington, Va., and IRI, Chicago.
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Study reveals ‘dangers’ in presenting clean label products

With no uniform definition of clean labelling across the industry, retailers are urged to strike a balance between providing detailed nutritional information and ensuring that labels remain clear and easy-to-understand.
March 13, 2018
The report, “The Clean Label Phenomenon for Food Retailers: Enhancing Transparency for Consumers,” sponsored by Food Marking Institute (FMI), Arlington, Va., and Solutions for Retail Brands, Inc. (S4RB), Fort Worth, Texas, and written by Kieran Forsey, co-founder and CEO of S4RB, says the clean labelling phenomenon has become a “moving target” for retailers as consumer demand for transparency soars.
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Report: Private label vs. national brands

The findings reveals that 85% of respondents state they trust private brand products at least as much as national brands.
February 21, 2018
Daymon, a Stamford, Conn.-based subsidiary of Advantage Solutions, released its first-ever Private Brand Intelligence Report, which provides a “State of the Industry” analysis on how private brands stack up against national brands.
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