Sysco has purchased more than 21,000 gift cards providing a cash flow boost totaling more than $525,000 to support its restaurant customers across the United States. Each of these $25 gift cards were given to Sysco’s operations frontline associates in appreciation for their hard work and dedication to the company’s customers.

US Foods has announced the introduction of its “Make It This Winter” platform. The platform offers a collection of valuable resources, including one-on-one consultations with US Foods experts, informational webinars, new outdoor dining products, and updated online materials and tools for restaurant operators to tackle the ongoing challenges brought on by the COVID-19 pandemic.

Sysco announced it will eliminate minimum delivery size requirements for customers’ regularly scheduled delivery days as part of the company’s Restaurants Rising campaign. This change is effective on Nov. 16 for all U.S. Broadline, FreshPoint, Buckhead Meat and Newport Meat customers.

US Foods announced the launch of US Foods Ghost Kitchens, a program designed to guide restaurant operators every step of the way when opening their own operation, helping them easily add a new revenue stream. With the addition of this program, US Foods customers now have access to exclusive resources developed to streamline the process of starting a ghost kitchen, including proprietary technology to help identify menu opportunities, a detailed playbook to guide decision making, dedicated marketing support, webinars and one-on-one consultations with US Foods specialists.

The Gluten Intolerance Group (GIG), an industry leader in the certification of gluten-free products and food services, is enhancing the branding of its Gluten-Free Food Service (GFFS). GFFS, which audits and validates restaurants and food businesses that serve gluten-free food, is launching a newly designed logo and signage that designates establishments as “Validated Gluten Free Safe Spots.”

US Foods is giving away free reopening kits to qualifying independent restaurant owners to help support restaurant reopening efforts in communities across the U.S. The reopening kits provide independent restaurant operators with must-have supplies such as masks and safety guidance posters as well as resource guides to navigate state and local COVID-19 reopening requirements and help create a safer environment for staff and customers alike.

“The average restaurateur makes about 4 cents for every dollar, and now with decreased traffic and increased costs, it’s even more challenging for them,” says Jim Osborne of US Foods--one of the giants of foodservice distribution to restaurants, hotels, catering, schools and more. On the latest From the Cold Corner Podcast, I talk with Osborne about US Foods’ latest initiative—the Restaurant Reopening Blueprint—to help restaurateurs navigate new guidelines for service, staffing, and customer behavior due to coronavirus.

Smithfield Culinary, the foodservice unit of Smithfield Foods, the nation’s leading pork processor, has donated $25,000 to the Ferdinand Metz American Culinary Federation (ACF) Relief Fund to provide financial assistance to chefs, culinarians, and foodservice workers across America who are experiencing hardship in the wake of the COVID-19 pandemic.

Sysco Corporation announced the launch of a new “Foodservice Doesn’t Brake for Adversity” campaign designed to help small foodservice businesses stay in business. The campaign will consist of strategically placed messages across multiple channels designed to encourage Americans to support their local restaurants and also highlights the resilience of all foodservice workers.