Facing recessionary pressure and prospects of more frugal consumer spending, Whole Foods Market Inc. has decided to reemphasize the healthy eating element of its proposition to consumers.

Better for you foods -- including organic and light or low-calorie options -- will be among the fastest growing food trends during the next decade.

What does healthy mean anymore? In researching this month’s product development feature on organic food formulation, I came across an article that stated “better for you” doesn’t necessarily mean “healthy” - rather it could mean that a food product is made from higher-quality or organic ingredients.