The Hormel Natural Choice
line of deli products has a new look. In addition to a newly designed logo, the brand’s redesign is also supported by lighter packaging that will reduce its usage of packaging materials by an estimated 337,000 pounds per year over prior packaging.
The inspiration for the recipe came courtesy of team member Feng Walkup, an international account manager of the fresh meat category at Hormel Foods and a 24-year veteran of the company.
HERDEZ Barbacoa Shredded Beef in Sauce will be available at Meijer and Walmart stores beginning in October, with additional retailers expected later this fall.
The launch represents a shift for the brand as it moves into a new category for the first time: handheld, frozen breakfast predominantly featuring eggs as an ingredient.
Hormel Foods recently became a major sponsor of an up to 50,000-acre regenerative-agriculture pilot project to be located throughout central and southeast Minnesota.
Sadler’s Smokehouse is introducing a line of ready-to-eat beef brisket, pulled pork, pulled chicken and St. Louis Ribs at select retailers this summer. The new line of Sadler’s Smokehouse products is pit-smoked low and slow, using butcher-quality cuts of meat, no artificial ingredients, Texas hardwoods and 65 years of family barbeque tradition.
