The bold rebranding disrupts the conventional produce market by combining modernity with authenticity, bringing a fresh, dynamic, and innovative spirit.
Wunderoots brand was announced last October, and includes carrot hot dogs, and riced and ribboned carrot side dishes.
May 28, 2021
Bolthouse Farms, a leader in growing and distributing carrots, branded beverages and dressings, today announced its new Bolthouse Farms Wunderootsinnovative platform of plant-powered, carrot-based meal solutions are now available regionally where consumers buy groceries. The lineup features Carrot Dogs, Noodled Carrot kits and Riced Carrot kits, providing consumers simple, easy to prepare and delicious ways to eat more vegetables.
Taking a giant leap toward their long-term vision of Plants Powering People, Bolthouse Farms has announced a new line of plant-powered products: Bolthouse Farms Wunderoots, exciting new carrot-based "swaps" featuring Carrot Dogs, Carrot Fettuccine kits and Riced Carrot kits that provide consumers easy and delicious ways to eat more carrots. This launch follows the company's recent introduction of Bolthouse Farms Plant-Based Protein KETO beverage line and their Plant-Based Refrigerated Dressings.
Bolthouse Farms is adding to its suite of juices and smoothies that help support a healthy immune system with its new Superfood Immunity Boost. The new blend, an excellent source of Vitamin C, D and Zinc, was crafted with elderberry, cranberry and echinacea, delivering an unmatched combination of flavor and nutrition and will be available on retail store shelves in late-October this year. With consumers making more mindful choices at the shelf, Bolthouse Farms has met the demand for more functional, immunity-supporting products as wellness routines are maintained at home.
Bolthouse Farms has introduced two new plant-based products: keto beverages (three flavors) and dressings/dips (four varieties). These products are testament to the company’s continued evolution towards healthier and functional products.
As new COVID-19 statewide regulations in California are put in place, Bolthouse Farms remains committed to delivering and keeping this critical industry at work and will continue to serve our customers coast to coast.
Bolthouse Farms is Butterfly’s fourth investment within its “seed-to-fork” approach.
April 19, 2019
Butterfly, a Los Angeles-based private equity firm specializing in the food sector, signed a definitive agreement to acquire Bolthouse Farms, Bakersfield, Calif., from Campbell Soup Co., Camden, N.J., for $510 million.