As part of a master brand campaign, Iglo Group, UK, moves into the next phase of its “The Food of Life” campaign with the launch of a new logo and packaging across its entire Birds Eye portfolio.
The brand re-launch changes the view of frozen food from “fall back” to “first choice.” Designed by JKR, the redesign aims to bring greater warmth and personality to the brand’s portfolio.
Specialized Focus: Dive deep into the unique challenges and opportunities within the temperature-controlled food sector.
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across its entire Birds Eye portfolio.