Study: U.S. consumers find parity between grocers' private label frozen desserts, national brand counterparts

Ice cream is among the largest supermarket food categories, one of only 10 with double-digit billion dollar sales, according to “Ice Cream and Frozen Desserts in the U.S., 9^th Edition,” a study produced by market research publisher Packaged Facts, Rockville, Md.

Sales of private label frozen desserts have grown steadily over the last couple of decades. In fact, store brand/private label products account for nearly 20% of all frozen dessert sales, with packaged and novelties combined, and as much as half the sales in the sherbet/sorbet/water ice category, the study says.