Research study finds 58% of brand lovers hoard their favorite brands

New research reveals 58% of brand lovers admit to hoarding their all-time favorite food product on hand. The study, conducted by Foodmix Marketing Communications, Elmhurst, Ill., sought to uncover the new and enlarged role of brand love in the food world.

The research highlights the new strategies needed to create powerful brand stories and turn customers into advocates. Findings prove that three-fourths of brand lovers would go out of their way to get a loved product, as well as pay more money for a loved brand. Brand lovers are also more willing to try brand extensions, and less likely to switch to competitive brands.