Survey: Grocers need to embrace technology to enhance the shopping experience

Phononic, Durham, N.C., announced the findings of a study that revealed consumers’ grocery shopping preferences. Phononic surveyed 1,100 adults across the United States to understand the current retail landscape and the services shoppers would like grocery stores to offer in the future.

“In just the past year, we have witnessed a huge amount of disruption in the food retail landscape, as Amazon continues to put pressure on traditional grocers to differentiate the customer experience and offer increased in-store efficiency,” says Dana Krug, vice president and general manager, food and beverage. “Consumers’ feedback demonstrates the need for grocers to embrace technology options that make the shopping experience easier and more enjoyable. And, as we look toward the future, it’s clear that consumers have some high demands for the technology applications they expect grocers to invest in – from cashier-less checkout to self-driving car delivery.”