Cooking and preparing meals from home has increased 67% since COVID-19 began. After months of home-cooked meals, families are turning to prepared foods and easy prep meals as a way to save time and spice up their nightly dinner menus. In addition, 60% of home cooks report they rely on Instant Pots or similar appliances for their cooking routine for the simplicity, versatility, and convenience of making, flavorful meals with less cleanup.

Vevan plant-based cheese is now available for retail sale, including Sprouts Markets nationwide. The Vevan line includes Shred (shredded) and Melts (sliced) formats, plus a new line called Snax: portable snack packs containing Vevan cheese cubes with dried fruit and nuts. 

Bowery Farming, the largest vertical farming company in the U.S., unveils a new "Farmer's Selection" product category, a line of rotating, small-batch, wildly flavorful, next-generation greens, curated by Bowery's R&D team. Bowery’s Mustard Frills — hearty mustard greens with a tingly start and a fiery, wasabi-style finish — are the first greens released under this new category and will be available in select grocery retailers this week through spring 2021, followed by Green Sorrel.

Perry’s Ice Cream is launching new flavors for spring 2021. Their latest premium family size introductions will debut regionally at grocery and retail stores and made available for purchase online across the continental U.S. Also, in the lineup for release, two new three-gallon tub flavors for scoop shop and foodservice customers and the addition of a retail cross-over flavor.

Coffee mate continues last year's flurry of new product rollouts into 2021, with M&Ms Milk Chocolate, Oatmeal Crème Pie, and Glazed Donut flavors. Overall, the refrigerated coffee creamer segment is thriving, having sold $3.3 billion in 2020, an increase of 16.4%.

Little Northern Bakehouse, a Canadian leader in gluten-free and plant-based breads and bakery products, announces the addition of three new certified organic gluten-free breads to their robust lineup: Organic Ancient Grain, Organic Oatmeal, and Organic Original. Following Little Northern's commitment to offer gluten-free products that don't sacrifice taste and texture, the three new varieties are made from organic whole grains and seeds to deliver truly delicious bread.

This month, many fitness enthusiasts are setting new wellness goals and adopting a more flexitarian diet. Silk, America’s No. 1 plant-based beverage brand, is here to help with Silk ULTRA, a NEW protein beverage with 20 grams of complete plant-based protein for muscle maintenance and repair.

Swedish-style NICK’S Ice Cream and animal-free dairy innovator Perfect Day have partnered to launch a new line of vegan dairy ice creams. Seven new vegan ice cream flavors, including Swedish Mint Chip, Choklad Choklad and Karamell Swirl, will complement N!CK’S existing light ice cream line.

Modern Meat announces the launch of its dairy alternative milk line featuring an Oat Milk, Almond Milk and Barista Edition Alternative Milk. The ingredients used in the milks will be all natural, vegan, and GMO free.

Bitchin’ Sauce will now be available at more than 360 Sprouts Farmers Market stores nationwide. "We're so excited to be launching in Sprouts Farmers Market," says CEO and Founder Starr Edwards. "We used to purchase our fresh ingredients from our local Sprouts when we first started the company, so this partnership feels very full circle for me. We can't wait to share our Bitchin' goodies with even more Very Bitchin' People."