Inventure Foods, Inc., Phoenix, Ariz., advanced the frozen fruit category with the introduction of Rader Farms Fruit PLUS Vitamins, what is said to be the first-ever fortified whole frozen fruit product.
Vitalicious, New York, launched VitaEgg Flatbread Sandwich, which consists of a fluffy VitaEgg topped with cheese and veggies on whole grain, high-fiber flatbread and prepared in the microwave in just over one minute.
Ehrmann USA, Irvine, Calif., expanded its MIXIM lineup of Greek yogurt with two “breakfast-flavored” varieties—Maple Syrup with Waffle Pieces and Blueberry with Chocolate Chip Cookie Pieces.