Designed to identify the next big name within the frozen or refrigerated aisle, the competition vetted entries down to eight top finalists, who impressed judges with innovative products and creative approaches.

Cholula has entered the frozen category, dropping four new burrito bowls that mirror key ingredients from already existing Cholula Hot Sauces and Salsa. 

Gopuff worked hand-in-hand with McConnell’s to customize the final PB&J recipe, customized for the Gopuff audience, and made with 100% homemade, best-quality ingredients from the McConnell’s Family Dairy.

The Drumstick Slurpee Cone boasts all the fan-favorite elements of the Drumstick King Size cone with a Slurpee-inspired twist.

 Rolling out exclusively this June in select Whole Foods Market locations nationwide, Laoban is thrilled to bring new frozen options to consumers seeking quick and elevated anytime meals.

Gayo Azul Queso Fresco offers a deliciously fresh and creamy flavor to elevate any dish. 

Crafted by celebrity chef Ming Tsai, his Bings are a modern twist on the classic Chinese "bing" infused with flavors and ingredients to kickstart your day.

The company is introducing a line of classic natural cheese that includes Cheese Curds, Natural Cheese Spreads, Mini Moon Wheels, and a Classic Cheese Sampler, with nine of the 10 products carrying the Proudly Wisconsin Cheese badge of honor

Offered in both creamy, classic peanut butter and nut-free spreads, Rudi's Sandos portable sandwiches are available in two fruit spread varieties: Grape and Strawberry. 

The latest brand innovation delivers on consumer taste preferences by bridging the gap between tableside guacamole and the same craveable guacamole at home.