National Refrigerated & Frozen Food Association (NFRA)

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The competition will identify and celebrate the “next big brand” among frozen and refrigerated foods.

 Do you have an exciting refrigerated or frozen food product that you believe is an emerging brand?

Greyshock joined the organization in 2019 as vice president of meetings and industry relations. 

The National Frozen and Refrigerated Food Association’s (NFRA) ReDiscover Dairy & Frozen promotion rolls out across the U.S. throughout January.

From free pizzas with the purchase of a new freezer to promoting eggs through farmer-focused dating sites, the marketing, messaging and branding around refrigerated and frozen foods is as creative as ever.

This relaxed, three-day event brings frozen and refrigerated food industry professionals together to network and learn about the latest consumer insights on industry growth and trends.

Neil Ritchey, vice president, Consumer Brands, InnovAsian Cuisine Enterprises, has been elected to serve as chairman of the board.

NFRA ensures that more than 1,300 attendees can maximize their time and productivity, facilitating an estimated 3,000 business appointments throughout the duration of the event.

The National Frozen & Refrigerated Foods Association (NFRA) established the award in 2010, to honor individuals for the contributions they have made and the leadership they have provided to the Refrigerated Food Industry. 

On this episode of From the Cold Corner, NFRA Executive Vice President and COO, Tricia Greyshock, and Angela Rosenquist, chief growth officer at InnovAsian Cuisine and chair of the NFRA Promotions Committee, discuss March Frozen Food Month and more.