Items Tagged with 'brand management'

Cheer Pack North America, West Bridgewater, Mass., launched CHEERShapes, a new line of shaped pouches.

If you’re targeting Millennials the same way you were when your brand first started focusing on them, you may be speaking to an audience that has lost interest.

As customers interact with — and review — brands across a growing number of third-party sites, reputation management is the key area of focus for this group, with 66% planning to focus on "collecting customer feedback" and 51% planning to enhance their ability to monitor and respond to online reviews, according to new research produced by Yext, Inc., New York.

Purpose is one of three critical dimensions of overall reputation, according to the “2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose,” produced by CONE, a Porter Novelli Co., Boston, Mass.

Here’s how processors and retailers can optimize the profitability of refrigerator and freezer merchandisers.

Nearly two-thirds of consumers (63%) globally prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, according to new research from Accenture, New York.

A company's level of transparency directly and positively impacts sales, according to a report published by Pure Branding, Northampton, Mass.

The Tetra Pak 2017 Index, produced by Tetra Pak, Vernon Hills, Ill., focuses on Super Leaders, a newly-defined digital community of early adopters and brand amplifiers, and reveals how brands can focus their digital strategies on engaging this new generation of influencers.

New research reveals 58% of brand lovers admit to hoarding their all-time favorite food product on hand.