The revamped packaging aims to create a more memorable brand experience. With color-coded designs, consumers can easily identify and select their preferred NestFresh eggs.
NestFresh, the leader in sustainable, local, humane and natural eggs, announces its seasonal, spring 2021 packaging. The bright design is meant to appeal to consumers’ attraction to the warmer season, and to celebrate a lighter state of mind. It is also meant to draw renewed attention to eggs, a favorite among high-protein food items. Eggs are one of the cleanest protein sources currently available to American families, with an average six grams of protein per egg, while also being an ethical and humane source of protein. NestFresh’s seasonal packaging is scheduled to hit retailer shelves in late March, and will be available while supplies last.
With the onset of functional ingredients, there has also been an increase in grazing, which is disrupting America’s cultural normalcy of three square meals per day.
Organizations that haven’t yet considered how to speak to Gen Z consumers risk being left behind amidst the rush of brands hurrying to meet these young consumers.
NestFresh, Denver, Colo., updated its brand packaging on all varieties of NestFresh eggs to follow suit with the company’s commitment to focus on the heart of the brand—the hens.