The majority of beef producers are in favor of the Beef Checkoff Program, and in fact, 80% says the checkoff drives demand for beef, according to an independent study conducted by Luce Research, Colorado Springs, Colo.

American Foods Group, Green Bay, Wis., in collaboration with Beef. It’s What’s For Dinner., which is funded by the Beef Checkoff Program, created Steak Bowl meal kits.

As consumers shop at the meat case this holiday season and into the New Year, they'll see lower retail prices on beef, including popular holiday cuts like the tenderloin and rib roast, according to CattleFax.

New consumer research from The Beef Checkoff, Centennial, Colo., shows that Millennial consumers denote beef’s taste and experiential attributes as the highest indicators of quality.

Seven national organizations and members of the Beef Checkoff Enhancement Working Group (BCEWG), Denver, Colo., signed a revised Memorandum of Understanding (MOU) regarding agreed-upon enhancements to the national Beef Checkoff Program.