As we wrap up National Dairy Month, From the Cold Corner is talking building a brand with Elena Umanskaya, vice president of Marketing at Lactalis Heritage Dairy.
From free pizzas with the purchase of a new freezer to promoting eggs through farmer-focused dating sites, the marketing, messaging and branding around refrigerated and frozen foods is as creative as ever.
The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2022 June Dairy Month and Summer Favorites Ice Cream & Novelties promotions.
Amy’s Kitchen, maker of organic and plant-based foods, has hired Ritu Mathur as the company’s new Vice President of Marketing. In this role, Ritu will be critical in developing an integrated customer- and consumer-centric marketing division to help Amy’s continue to grow its brand.
JPG Resources, a food & beverage innovation and commercialization group, announces the hiring of Arwen Kimmell as the director of innovation marketing. Kimmell brings more than 15 years of expertise in consumer insights, innovation, brand strategy, and trend tracking to the leadership team of food industry experts.
Breyers has reformulated its Cookies & Cream frozen dairy dessert for summer. Breyers Cookies & Cream features a creamy vanilla frozen base, packed with 20% more crunchy creme-filled chocolate cookie pieces.
The traditional five-year anniversary gift is wood, symbolizing wisdom, strength and time with typical gifts including salt and pepper mills or candy or trinket dishes - thoughtful gifts, but maybe not the most loved items. This year, the team at Wright Brand wants to help couples celebrating five years of love the Wright way by giving the gift many would prefer: a delicious slab of real wood smoked bacon with the #AnniversaryBacon program.
