More than half of American adults (56%) actively seek out nutritional information and guidelines on food labels, according to a report published by Packaged Facts, Rockville, Md.

Label Insight launched SmartSPEC, what is said to be the first-to-market solution that helps grocery brands generate and maintain the product data required to participate in SmartLabel.

Companies must be in tune with consumer demands, or risk losing their trust.

There has been a sea change, with increasing numbers of consumers seeking more transparency from the food and beverage industry and shunning artificial ingredients.