Items Tagged with 'shopper marketing optimization'

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AppCard acquires grocery loyalty, marketing solutions provider

AppCard's state-of-the-art machine learning technology, combined with ProLogic's vertical expertise and strong market presence, positions AppCard as a leading loyalty and digital offers provider for the grocery market.
August 15, 2017
AppCard Inc., a New York-based personalized marketing and shopper analytics platform for retailers, acquired ProLogic Retail Services, a provider of loyalty marketing solutions for independent grocers based in Delray Beach, Fla.
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Retail Solutions unveils shopper marketing optimization solution for brands

RSi's shopper marketing optimization solution will help CPG shopper marketers understand and monitor shopper marketing budget and its effectiveness.
March 22, 2016
Global retail analytics leader Retail Solutions Inc. (RSi), Mountain View, Calif., introduced the new shopper marketing optimization (SMO), a solution that helps consumer packaged goods (CPG) shopper marketing teams plan, execute and measure events in an end-to-end workflow solution.
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