How wholesalers, independent grocers can ensure a fair share of consumer promotion dollars Andrew Rumpelt September 26, 2016 In 2015, CPG manufacturers spent $2.5 billion dollars on FSI coupons, resulting in a -10% decline.Read More
What is the future for digital coupons? During the past three or so years, the digital players have undergone significant changes to adapt to the changing demands of both retailers and brands. Andrew Rumpelt May 31, 2016 Find out what companies are doing to marry purchase data to execute programmatic targeting or one-to-one targeting.Read More