Items Tagged with 'Forrester Research'

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Study: 85% of grocery retailers lack capabilities, technology, expertise to monetize data

For example, 96% of grocers who offer media opportunities for CPG suppliers on their apps saw an increase in revenue over the last 12 months.
November 26, 2019
dunnhumby, London, released The Future of Retail Revenues Must Be Data Led, a commissioned study conducted by Forrester Consulting, Marietta, Ga., that found 85% of grocery retailers globally lack the capabilities, technology, people and processes to use insights to monetize their data and drive customer experience.
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Survey shows industry merging physical, digital retail

This year’s data reveals that 43% of store-based retailers surveyed expect a net increase in the number of brick-and-mortar stores they operate by the end of 2018 compared with 2017.
March 16, 2018
Traditional and online retailing are increasingly intertwined, as customers shop across touchpoints and use both platforms, according to the annual State of Retailing Online study released by the National Retail Federation (NRF), Washington, D.C., and Forrester, Cambridge, Mass.
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Study finds retailers offer wrong promotions to wrong customers at the wrong time

For retailers, using science-based pricing and promotions to meet customers’ expectations and provide relevant offers when and where they matter is key to shopper satisfaction and long-term business health.
February 28, 2018
A survey commissioned by Revionics, Austin, Texas, and conducted by Forrester Consulting, Cambridge, Mass., explored shoppers’ behaviors and experiences with retail pricing and promotions.
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The state of mobile advertising

This report reveals the state of mobile advertising in 2017, including what drives mobile advertising performance, what challenges marketers face and how marketers plan to address such issues.
January 2, 2018
Forrester Research Inc., Cambridge, Mass., partnered with Mobile Marketing Association (MMA), New York, to survey global marketers on their mobile advertising practice.
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Robots, AI will replace 7% of U.S. jobs by 2025

The study predicts that 16% of U.S. jobs will be replaced, while the equivalent of 9% jobs will be created.
June 28, 2016
Forrester Research, Inc., Cambridge, Mass., forecasts that cognitive technologies such as robots, artificial intelligence (AI), machine learning and automation will replace 7% of U.S. jobs by 2025.
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