Eight in 10 U.S. consumers have changed their own or their family’s diets to try to be healthier, with over 39% of them increasing consumption of fruits and vegetables, according to the 2018 Consumer Lifestyles Survey, conducted by Innova Market Insights, The Netherlands.

Targeting increasingly adventurous consumers, who are set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019, according to a report released by Innova Market Insights, The Netherlands.

More conscious than ever about making responsible food choices, four in 10 U.S. and UK consumers increased their consumption of "healthy foods," seven in 10 want to know and understand the ingredient list, one in five in the United States are most influenced by "real" ingredients and ethical claims on packaging are top of mind, according to a study produced by Innova Market Insights, The Netherlands.

While kefir launch numbers are still limited globally, data from Innova Market Insights, The Netherlands, indicates that the kefir market has grown more than three-fold between 2011 and 2016.