Young people are not the only ones driving fruits and vegetables to the forefront. Baby Boomers are just as likely to be full meat eaters, but are more likely to consider themselves flexitarians and less likely to consider themselves either vegetarian or vegan, according to a study produced by Datassential, Chicago.

HAVI, Downers Grove, Ill., joined forces with International Foodservice Manufacturers Association (IFMA), Chicago; Kinetic12, a Chicago-based food industry management consulting firm; and research company Datassential, Chicago, to support the development of what is dubbed as the first-ever best practices for foodservice supply chain optimization.