This patented markdown optimization engine is ideal for perishable goods with a limited expiration date.

The smart label could potentially tell the manufacturer if that item was purchased at the normal retail price or at a promotional price.

Currently, more than 10 different date labels on packages – such as Sell By, Use By, Expires On, Best Before, Better if Used By or Best By – can result in confused consumers discarding a safe or usable product after the date on the package.

With the Stop Waste Together initiative, Metcalfe’s uses Pinpoint’s expiration date management program, Date Check Pro, to track and find items nearing expiration.