Items Tagged with 'Symphony RetailAI'

ARTICLES

Survey: Retailers making serious investments in supply chain efficiency

Research shows that retail winners are confidently investing in new data and technologies to improve their supply chain through better forecasting and execution.
December 6, 2018
Symphony RetailAI, Dallas, Texas, announced findings from its benchmark report, “Supply Chain Management 2018: In Service of the Customer.”
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Survey reveals 80% of U.S. retailers consider personalized, real-time marketing automation a driver of profitability

The survey highlights the challenges retailers face when aggregating and leveraging the omni-channel consumer data required to create a real-time targeted marketing strategy.
April 10, 2018
Symphony RetailAI, Dallas, Texas, released the findings of its “Marketing 360: Personalizing the Path to Purchase survey,” which explores the current state of personalized marketing in fast-moving consumer goods in the United States and the value of artificial intelligence-enabled, real-time marketing automation for driving profitability and customer retention.
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