More than half of shoppers (51%) were also swayed by "no preservatives," particularly older generations.
March 13, 2019
While "natural" is a non-regulated claim on food packaging, the word would be most likely to motivate over half (53%) of Americans to purchase a product this year, according to a survey presented by Label Insight.
These survey findings underscore the importance of a new digital tool known as SmartLabel.
June 12, 2018
More than seven in 10 shoppers want to find out more about the grocery products they buy than they are currently able to get with traditional on-package labels, according to a survey released by Grocery Manufacturers Association (GMA), Washington, D.C., and Food Marketing Institute (FMI), Arlington, Va.
According to the study, 92% of the participants did not notice sustainability logos on the packages despite 53% of participants saying that a simple rating system would impact their purchase and over 40% claiming sustainability influences their buying decisions.
April 24, 2018
Consumers say that sustainability influences their purchases, but most don't notice sustainability branding on packaging, according to a new study by QuadPackaging (QP), Franklin, Wis., and Package InSight, a Greenville, S.C.-based partner of Clemson University, Clemson, S.C.